6 Best Tips To Leverage Instagram TV to Expand Your Audience & Brand

Instagram has over one billion monthly users and is attempting to convert a sizable portion of this audience to its devoted video platform, IGTV. It implies now’s the optimal moment to integrate your company with IGTV to gain an advantage of Instagram promoting your videos.

Instagram introduced IGTV in 2018 and has been steadily improving the platform to assist you in reaching the target audience and growing your IGTV channel. I’ve compiled a list of the six most excellent IGTV practices and recommendations in this post. Along with this, you could also buy real IGTV views to increase viewers for your videos. 

IGTV is still a very young platform and is constantly improving with new features such as horizontal videos and hashtag capabilities and some older features such as relevant links, longer-form videos, and submitting a custom cover picture. 

6 Tips To Use Instagram TV For Your Brand

1. Utilize previously famous video content.

A new video platform introduces a whole new audience to your content which they may not have seen on existing platforms like Facebook or YouTube. It allows you to determine which videos did well for your business and repurpose them for IGTV. 

2. Convert blog articles, emails, and social media postings to IGTV videos.

Not only can you reuse current videos on IGTV to expand your following; you can also repurpose blog articles, social media posts, emails & just about everything else that gives value to your audience. 

Listicles, how-to tips, and tutorials are just a few examples of the kind of content you could take from the blog and transform into an entertaining IGTV video.

3. Optimize for a quiet watching experience.

Regarding subtitles, while some people switch on their audio when watching videos, the auto-play option does not include audio by default. It means that you must capture viewers’ attention solely through images. It may imply that your movie or opening has self-contained content or that you include some visible subtitles at the bottom of the display. Additionally, subtitles can help you optimize your horizontal screen area while still producing vertical movies that are ideal for IGTV viewers on their smartphones.

4. Produce material on several platforms concurrently.

While you’re creating a Youtube or Facebook video, why not also make an IGTV version? Because various platforms cater to distinct demographics and consumers, you may reach a much larger audience without significantly increasing your video process. After exporting to horizontal sites such as YouTube or Facebook, return to your project, alter the aspect ratio to vertical, realign your layout, and then press the export icon once more. 

5. Create IGTV-exclusive content

Create exclusive material for IGTV to entice the followers, readers, subscribers, and viewers to visit your channel.

It may be behind-the-scenes content that takes your audience inside the brand or business, or it could just be a day in your life, the creator.

You may produce more personal and real films to establish a deeper connection with your audience. People form relationships more readily when they observe authentic conduct, and by demonstrating your authenticity, you’ll make it much simpler to connect with your target audience.

6. Make tutorials, how-to videos, and so forth.

Utilize the IGTV channel to serve as a teacher, imparting knowledge and expertise about your business to your viewers. It may be discussing subjects of interest to your audience or providing how-to videos & tutorials to demonstrate precisely how to do a task.


Now that you understand how to utilize IGTV to increase your audience and business, when and how frequently will you post to IGTV? Have you already published a video to IGTV or attempted to capture a video in a lengthier format? Do you have any worries about starting on IGTV?

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