With over 1.65 billion downloads so far, TikTok has established itself as an enduring phenomenon. It has said that Snapchat, Twitter, and Pinterest will become the world’s sixth-largest social network.
With such statistics, it’s time to get involved—especially if your business wants to target younger audiences since 69 percent of TikTok viewers are aged 16 to 24.
Uncertain where to begin? We’ve compiled a list of six brilliant TikTok content ideas for you below.
- Generate Branded Hashtag Challenges
TikTok relies heavily on hashtags for finding and categorizing information. However, hashtag challenges are a trendy feature on the web.
Users are encouraged to make films on a particular topic as part of a campaign or viral trend by using specified hashtags. If you want a wider reach of the video, you can buy TikTok video likes which provide reliability to your content. If TikTok existed in 2015, there would have been several videos labeled with the hashtag #IceBucketChallenge.
Numerous businesses have utilized branded hashtag challenges to significant effect, but Chipotle is the reigning champion. They announce the #GuacDance hashtag challenge on TikTok on National Avocado Day (also known as July 31, 2019).
- Share Educational Contents
You could believe that TikTok reserves amusing, irreverent content. However, it is an incredible venue for disseminating educational content in an accessible, easy-to-digest style.
For doctors like Jones, TikTok is the ideal platform for reaching out to teenagers and young adults who want this knowledge but may lack access to trustworthy health practitioners.
- Celebrate Special Sessions
TikTok honored female creators on International Women’s Day (March 8) with the hashtag #SheCanDoIt.
The event provided an opportunity for accounts focusing on women’s rights and history to shine, such as Herstory Talking, which commemorates significant women throughout history:
TikTok users are not always on the lookout for meaningful films promoting gender equality. However, International Women’s Day provided the ideal occasion for UN Women and Herstory Talking to offer critical, current material.
- Tutorial Videos
My cosmetic abilities as a teen were restricted to applying mascara and Bonne Bell Lip Smackers. However, mainly due to the availability of beauty tutorials on social media, today’s adolescents can significantly capitalize on the best looks.
However, it is not purely aesthetic. All types of tutorials perform well on social media. Everyone wants to learn something new, and mainly you can accomplish it in less than 60 seconds.
TikTok users also like quick culinary instructions. Frequently, producers cross-promote their YouTube channel, where they give more detailed recipes.
Fitness is another popular theme on TikTok, with artists sharing a plethora of fitness suggestions and ideas.
- Cover-up Current Events
Numerous viral phenomena are born and die solely on TikTok. However, the outside world also has an impact—pop culture and big news stories penetrate the platform and take on a life of their own.
The Washington Post (yes, that venerable newspaper) excels at converting current events into TikTok movies. After all, current events serve as the foundation of their brand. They’ve amassed over 390,000 TikTok followers by converting such themes into compelling video content.
- Be A Part Of Viral Craze
From the Renegade to the coincidence, TikTok is always buzzing with viral dance crazes.
Once it reaches a critical mass, it enters the public awareness — like when Kate McKinnon of Saturday Night Live and Elizabeth Warren took on the Flip the Switch challenge.
Dance challenges are focused on a particular song, a specific sequence of moves, or a combination of the two. Flip the Switch is an example of the latter since it features Drake’s namesake song and two people swapping places in front of a mirror.
Certain businesses may be concerned that joining a dancing craze would turn them into the Steve Buscemi meme.
User-generated content (UGC) strengthens your reputation and trust, even more so when it originates from reputable individuals. The strategies mentioned above might help you acquire real followers in TikTok.