7 Instagram Strategies To Increase Your Social Media Presence

Instagram is more than just a place to share photos and videos online. The best part is that you may use it in an infinite variety of interesting and original ways to boost your online profile.

Creating a noticeable online profile, however, is more challenging than it first appears. Instagram accounts can be made with little effort, but expanding your online visibility takes time and energy. Fortunately, the following are some of the most effective strategies for expanding your social circle:

Use Instagram Stories as priority

To increase your online visibility, Instagram Stories are crucial. Knowing how to use Instagram Stories allows you to give your brand a personality and connect with customers on a more personal level. You may make some promotional films, develop some exclusive material, or host some contests. In a nutshell, it’s a great strategy for expanding your reach.

The fact that Instagram Stories are featured prominently above the news stream is another way in which they might increase your online visibility. Daily Instagram Story updates ensure that your brand name will remain in front of your audience. Maintaining a steady stream of motivational and educational content is critical for success.

Make Good Use Of Trending Hashtags

You can’t increase your Instagram following without making use of relevant hashtags. Remember that Instagram is a platform where hashtags are highly valued. These features can help Instagram users find your posts. You can use hashtags to track the success of your marketing efforts.

If you want to reach more people and increase your organic reach, use the appropriate hashtags. Check each hashtag you use before posting it to ensure it is appropriate. You can see how many people and how many followers are connecting with your account on Instagram by using the Insights function of the platform.

Mix Up Your Posts

Instagram may be most known as a photo-sharing app, but that doesn’t mean you have to limit yourself to visual content. You can also use it to disseminate promotional films. In fact, you may direct people to your longer videos on YouTube by posting links to them on Instagram. You may also use Instagram Stories to share a link to your video. Use hashtags correctly to increase the exposure of your posts.

To successfully increase your social presence on Instagram, you should prioritise creating user-generated content (see Tip #4). It’s a great way to get people talking about and sharing your material. Since Instagram’s algorithm takes users’ relationships into account when determining the ranking of material on users’ feeds, developing a rapport with your audience on Instagram can increase the visibility of your posts.

Team Up With Popular Instagram Users

Working with popular Instagram users can help increase your brand’s exposure online. By sharing your content, generating leads, and raising brand recognition, they can help you organically expand your Instagram following.

Instagram celebs aren’t your only option when trying to gain exposure. Micro-influencers, who have hundreds to thousands of followers, can also be taken into account. Simply pick dependable influences who can direct you towards success.

Find the Best Resolution for Every Image

Use pictures that are both intriguing to look at and easy to see. While Instagram does offer a variety of filters for your images, you may want to use additional editing software. If an app can make your images look better, you can use it.

Colour is a powerful tool for grabbing people’s attention in visual media. Pictures with reddish tones, for example, are more well-liked than those with greenish tones.

Take On The Brand’s Visual Language

Visual content is at the heart of Instagram competitiveness. You may increase the impact of your social media presence by adopting and sticking to a distinct visual style for your company. As a result, you can increase your audience size and involvement. For a fashion company’s account, think sleek and elegant; for a lifestyle company’s account, think bright and cheery. Before choosing on a single style for your feed, it can be helpful to do some searching to find the most appropriate visuals.

Put Up a Picture on Instagram Regularly At the very least, you should update once every day. To maximise your engagement, you should post at times when your audience is most likely to be online. You can use the quantity of interaction with your posts as an indicator of when the best time is to publish new material.

Engage Your Viewers in Conversation

Instagram’s focus on its users’ connections to one another is what makes it a useful social media platform for commercial enterprises. It’s a give-and-take situation; if you want something, you have to be willing to give something in return. One way to achieve this is to engage with your followers by responding to or liking their remarks. You should respond to their communications as soon as you can.

It’s also a good idea to spend some time liking and commenting on other brand-related videos and photographs.


Increasing your Instagram following can be done in a variety of ways. All you have to do is follow the advice given above and do your best to put it into practise. Don’t forget to keep tabs on your progress as you test out these suggestions to see what works best for you. Not every piece of advice will work for your company or brand because they are all different.

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