7 Potential Instagram Content Ideas For Marketers

The consistency of your Instagram feed will be enhanced if you develop a structure around your posts. Create content themes and include them in your content calendars each month. Below are some suggestions on how to improve engagement on Instagram:

Quotes

We all love a good quote, don’t we? The power of quotes is that they inspire people and are very shareable. As a result, viral videos have a real potential to gain significant exposure for your organization. You could create your own quote with your branding elements and give credit to the source rather than reposting a quote from another website – and this can increase the awareness of your brand tremendously! Please make sure that all of your quotes are relevant and consistent with your brand and the values of your brand

Curated content

Our favorite Instagram accounts differ from person to person and some are relevant to your business. You can leverage Instagram’s growing content library to engage and grow your audience – as long as you credit the original source. The majority of Instagrammers would appreciate the opportunity to have their content shared with a new audience via your page. As well as curating content, one of the great ways to get the attention of target accounts is by tagging them. An interior designer who wishes to build a stronger relationship with a supplier may repost their content so that the supplier knows they are appreciated.

Testimonials

Being in the marketing field, it is well known that one of the most powerful promotional methods is hearing testimonials from real clients. So, by posting testimonials on your social media profile, people are more likely to relate to their stories and will perceive your business to be one that can deliver real results and benefits to real people.

Selfies

Each month, share a selfie to demonstrate the human side of your organization. Building relationships with people will enable you to build trust and break down barriers when seeking out new business prospects. You should be careful not to overshare, as this will negatively impact your engagement rates and you may lose followers. Keep it interesting and PG at all times.

Team photographs

It is common for companies to focus so closely on the technical aspects of their business that they develop a faceless image for themselves. Customers will find it much more reassuring to know that real people are behind all the work the business does – but so often they feel that it is performed by robots! It is a great way to overcome the mechanical nature of business and create trust between potential customers by sharing content focusing on the team.

Content-based posts

Establish yourself as a professional in your field by sharing your knowledge with your Instagram followers – GENEROUSLY. You may be able to instill confidence in your customers by using market statistics if you are in the real estate business or even aid them in affirming their purchasing decisions. If possible, use statistics that are specific to your market or that are not easily accessible. Instagram accounts are followed by people who like something about them, whether it be value, knowledge, esteem, or inspiration that they can gain from following them. Take the time to consider what you might be able to provide your audience that will be of value, whether it’s engaging, entertaining, or educational. When you don’t get the expected engagement, you can proceed to buy automatic real Instagram likes for your content and get the required engagement.

Videos

Today, a growing number of consumers seek instant gratification. There is a significant trend towards the use of video on social media – and for good reason. The video provides a quick and easy way to entertain your customers while also providing them with information.

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