TikTok is a well-known social media application. It activates the people to shoot and share the video content, and for periods of 2018. It possessed more than 800 million regular active users.
Significantly, people practice TikTok to share fun, meme-relevant videos.
Short Note On TikTok:
In November 2017, ByteDance acquired a famous social media company called Musical.ly for a reported $one billion. Musical.ly started in 2014 and has got a massive more than 100 million users over Europe and the U.S.
After obtaining, ByteDance plans to combine Musical.ly with TikTok. The target is to support TikTok to broaden its reach over the globe after it had already hiked 500 million users in Asia.
Working Of TikTok:
TikTok’s most essential two pages are the homepage and discover page.
When you enter TikTok, you are moving the immediate step for the homepage. Here you can check the recent trending videos from famous content makers.
One of the ideal factors about TikTok is that you need not track anyone who gets started; you are displayed content as possible you could log in to TikTok.
The discover page activates you to identify the users and hashtags and displaying some of the present trending hashtags and challenges.
Every TikTok user also has a profile page that displays the videos, you can buyTikTok views with a viral engagement rate along with a massive video view count.
TikTok videos can be 15-sec long, and users could merge clips into 60-seconds like Instagram story posts.
Here there are not many more details out there on TikTok audiences. Yet, Musical.ly was primarily famous with Gen-Z users.
Also, Digiday says that:
Several of Musical.ly’s viewers are younger, 75% of Musical.ly’s iPhone viewers mark are female users in February, and 50% were age limit covering 13 to 24; on Android. These percentages are 70% female and 60% aged 13 to 24.
How Are TikTok Brands Marketing?
TikTok is growing displaying no signs of dropping down and a highly-involving user base; it was only a matter of time prior businesses initiated using TikTok marketing.
But what absolutely does marketing look like on TikTok’s group and content. At any time, it will be a group of challenges that users can take part in, and the concept of a challenge is relatively straightforward: users make an idea and repeat it in their customized videos.
For example, Jimmy Fallon started the #tumbleweed challenge on TikTok. The challenge motivated users to fall to the ground and move around like a tumbleweed while western music played in the background.
Ads began displaying during January 2019. One of the first ad units was mentioned by Chris Harihar, who collaborated with Crenshaw Communications.
The Ad long-lasted around five-seconds, Chris mentioned on Twitter, and there was an option in the top right corner of the screen to jump the ads.
TikTok considered four types of ad formats:
- In-feed Native Video
- Brand Takeover
- Branded Lenses
- Hashtag Challenge
TikTok content, user participation, and UGC(user-generated content) are the essential pieces of any TikTok ad marketing campaign.
One brand that knows this is the Chinese restaurant Haidilao. It introduces a DIY choice of its menu, and when audiences are prompted for this, they need to be able to make their customized, off-menu dishes.
As audiences prompted the Do it yourself” choice, they were motivated to shoot the experience and shared.
The ad campaigns resonated with the users gathering to Haidilao to shoot the experiences and share their meals with others on the network. More than 15K users asked for the DIY choice at one of the restaurants, with more than 2K videos by producing more than 50 million views.