Social Media Analytics Tools

The tides of popularity on social media sites can turn quickly. Since the average internet user has 7.6 social media profiles, it’s not surprising that many popular brands maintain profiles across multiple platforms.

As a result, those working in social media marketing need to be well-versed in all the tools available for managing social media accounts for companies of all sizes.

Regardless of the size of your company, understanding the metrics behind your social media efforts will help you focus your innovative energy where it will do the most good. Some companies find success by focusing solely on Facebook, and see no need to expand into other social media platforms. If you’re a creative brand, you should probably just use TikTok. Some, on the other hand, spread their influence far and wide across all of social media, using a variety of tactics to reach their various constituents. A social media analytics tool can be network-specific or universal, depending on your needs.

Although monitoring likes and shares is an important part of social media analysis, there is more to it than that. It’s possible that boasting in a board meeting that you have a “large following” on Instagram is intended to make you look good. However, if you cannot demonstrate that it is leading to concrete outcomes like increased sales, signups, or support, it will amount to nothing in the eyes of your superiors.

We are well aware of the importance of analysing social media data and the resources required to do so effectively. If you have the resources to analyse your social media activity, you can determine what is working and adapt your tactics accordingly, leading to more successful campaigns.

Therefore, we have separated our list of the top social media analytics tools on the web into free and paid services.

Top 3 Free Analytics Tools for Social Media
Top-Rated Analytics Tool for Social Media
Top 3 Free Analytics Tools for Social Media
If you’re a freelancer, a start-up, or a small business owner who needs a basic understanding of what’s working and what isn’t on social media, the tools available for no cost are ideal for you. Not that large corporations can’t use these tools for their own marketing initiatives, but free tools naturally have limitations.

Most of these resources are available at no cost and reside within the respective platforms themselves. Although the analytics for your social media accounts are easily accessible, comparing results across different channels and dimensions can be a bit more of a hassle. It’s hard to gauge engagement across platforms because, for example, the value of retweets on Twitter won’t compare to comments on Instagram.

Nevertheless, there is benefit to be had from making use of a platform’s native features. These are the best free social media analytics tools:

Statistics for the Video Sharing App TikTok

While many of the same metrics are available in TikTok Analytics as they are in Instagram’s version, the Content tab allows for much more in-depth analysis of each post. TikTok prioritises average watch time, percentage of viewers who watched the entire video, and traffic source type.

You can learn about the demographics of your audience as well as the most important factors in determining user attraction to your posts. Content that is specifically created for the users of TikTok is highly regarded. This means you may develop a plan that is radically different from a more methodical Facebook/Instagram template, but which may end up being the most effective for your business.

Apply To:

Creating material that is specific to your target demographic

Market Research

You can probably guess who we’ll talk about first. Social listening and digital consumer intelligence are two areas where Brandwatch Consumer Research excels. We aggregate information from various online and social media sources.

To that end, we place a premium on in-depth social media analysis that can guide managerial judgement. This entails keeping an ear to the ground for any mention of your brand, digging into what your customers are really thinking, and analysing the competition in real time. Which means you won’t be left in the dark about what’s going on in the industry, as a quarterly marketing audit would.

Data can be visualised in a variety of ways on the Brandwatch platform, from standard charts to emoji and topic clouds. Use one of the best social media analytics tools to forecast consumer demand, refocus your content, and generate actionable reports.

Apply to:

  • Extensive examination of social media data
  • Track the progress of your brand
  • Analyzing the Competitors in Social Media
  • The creation of insightful data reports


Most social media managers have probably used Hootsuite at some point because it was among the first tools to successfully implement scheduled posts. It’s meant to streamline the process of sharing content on various social media platforms. However, this also means that it can be used as a useful tool for performance evaluation.

You can link your Instagram, Facebook, Twitter, YouTube, LinkedIn, TikTok, and Pinterest accounts to Hootsuite. The dashboard’s layout is intuitive, and the analysis of your posts’ performance, including their reach and return on investment, is presented in an easily consumable format. You can see the results of your efforts right away by scheduling actionable insights, such as recommendations to switch from free to paid advertising or to initiate a push towards viral content, into the content calendar. That’s not too bad. Top-Rated Analytics Tools for Social Media (That Don’t Cost a Fortune)

As we’ve seen, the majority of social media sites also provide their own analytics features. However, it’s possible that the free resources won’t provide a comprehensive picture. Without a unified programme, it can be a nightmare to compile and compare analytics from various social account tools.

Fortunately, there are paid services that can analyse your social media activity. Typically, the purpose of these is to consolidate data from multiple accounts into a single hub, making it easier to generate consolidated reports across multiple social media platforms.

Social Media