As we enter an increasingly international world, companies are under pressure to sell their goods and services more aggressively than ever before.
These traditional advertising methods are becoming irrelevant because of the rise of digitization.
This innovation has greatly improved digital marketing for business-to-consumer companies to advertise their wares and entice their target market across various online mediums.
Is There a Reason to Use Social Media for Advertising?
Marketers have been leaning towards adopting social media as a competent marketing tool for good reason: it has a user base of more than 3.5 billion people.
Although while targeted social marketing efforts will help produce remarkable results, it is also true that 71% of delighted customers would suggest the business to others as a result of a positive service experience.
Yet in my opinion, launching a social media campaign on its own might not provide the expected outcomes.
So, as will be shown in the following sections, optimising your social media presence is crucial for increasing your return on investment and generating more B2C sales leads.
These social media marketing strategies can help you generate leads for B2C sales:
Improve Relationships with Customers with AI
The term “customer experience” (CX) refers to the purchasers’ perception of the company’s treatment of them.
CX has the ability to have a dramatic effect on customers’ propensity to make purchases.
It is well acknowledged that the quality of the customer service provided is a major component in retaining high-end customers.
In order for companies to succeed, customer satisfaction is essential for a number of reasons.
- Increase the number of returning customers
- Raise contentment with existing clients.
- Boost your up-and-cross-selling strategies.
Do it via practicalizing strong AI
While social media marketing is not an exception, AI is helping in practically every other area online.
The majority of marketers (84 percent) are already utilising AI, per the most recent State of Marketing Report. Let’s take a closer look at the components of AI for CX:
Providing Instant Satisfaction to Buyers
In general, customers want companies to respond quickly to their inquiries. Given this reality, marketers are turning to Social Chatbots to keep up with the pace of modern communication.
It’s likely that a prospect lead will be dissuaded from continuing through the sales funnel if manual follow-ups are required.
So, if chatbots were preferred over manual processes, a lot of time and effort might be saved.
More In-Depth Sociological Analysis
With the help of AI, it may be possible to extract useful information from massive quantities of social media messages. Artificial intelligence (AI) automatically classifies different qualities of the postings according to your selection, assisting marketers in strategizing future marketing actions to convert prospects into final purchases.
After ensuring that their customers continue to have a positive experience, marketers should shift their focus to expanding their audience.
Include sponsored posts on social media
Because there are so many competitors on social media, organic reach is probably impossible to achieve.
Thus, B2C marketers are putting more emphasis on sponsored media as their primary social media marketing strategy. Is it worthwhile to invest money into social media?
Statistics show that sponsored advertisements convert 14%-17% of users, while another 25% of viewers take action by going to the advertised website or business.
There are several advantages to using social media advertising that are worth highlighting.
Finding Your Intended Audience
When compared to traditional advertisements, sponsored social media gives businesses more control over who exactly they want to reach. With this method, you can rest assured that your ad will be seen by the kind of people most likely to convert into paying clients.
Using Facebook advertisements as an example, the marketer may select the ideal demographics to filter the target audience based on factors like geography, age, gender, language, and so on.
The details used by B2C marketers, such as relationship status and hobbies, may be much more detailed.
In addition to Facebook, you may narrow your reach by selecting a certain demographic on Instagram, Twitter, and even Linkedin.
Measuring the success of a social advertising effort is also crucial.
Marketers may now react to changing conditions and adjust their strategies in real time with the help of this tool.
If a B2C advertiser’s advertisement fails to provide the desired outcomes, analytics can help them determine why. Advertisers might make necessary changes to the campaigns to turn around the unsuccessful one.
Support content created by the public (UGC)
Social media custom content strategies often include user-generated content to inspire customers to talk about their personal interactions with a company’s products or services.
Afterwards, the marketers capitalise on the customer’s feedback to raise the profile of the brand and start a conversation across various social media sites.
Videos, photos, images, memes, and texts are all acceptable formats for the user-generated material.
Is the potential for user-generated content sufficient? … Indeed, I’m happy you asked! The answer is yes!
Consumers are more interested in material created by regular people.
Stackla’s data shows that users are more convinced by user-generated content (UGC) than they are by brand-produced material, suggesting that UGC is more likely to be genuine.
When you’ve generated significant “brand buzz” among your demographic, it’s important to find ways to personally connect with potential customers.
Consumer participation in contests and freebies
Due to a decrease in organic reach and consumer engagements, businesses have being urged to be more precise with their social media competitions.
The firms found that hosting a contest or giveaway on social media was the most effective strategy for spreading the word about their wares.
In addition, the procedure calls for a little advertising spend while increasing the number of engaged customers.
First, though, let’s talk about why this is important before we go into the specifics of how to do it.
Competitions might help with:
- Establishing One’s Brand
- Compiling a useful email mailing list
- Enhancing Interactions with Clients
- Improving Product Recognition