TikTok may look like a social media app where users share and view short videos, but it actually has a lot to offer businesses and brands. Using TikTok analytics, you can find out when and where your followers are most active, how many of the app’s 1 billion users are interested in your content, and more. These learnings, along with others, can assist you in developing content that appeals to and attracts larger audience.
Like any other digital medium, it’s important to know for sure if your efforts are paying off. Having access to and an understanding of your TikTok analytics is therefore crucial.
Instructions for Accessing TikTok Data
The introduction of native Instagram analytics required users to switch to a business profile.
TikTok, however, is not like the rest of them. After a public video has been uploaded, the analytics can be viewed by any user, whether they have a commercial or personal account with TikTok. TikTok also offers a business plan for those who want to use the platform for professional purposes.
TikTok Business Accounts: How to Upgrade
We’ve laid down the simple steps required to upgrade to a TikTok Business account.
- You can access your profile by clicking the corresponding button in the lower right corner.
- In order to access the Settings and personal data, click the three horizontal lines in the top right corner.
- Choose the Account Settings menu option.
- A business account can be accessed by selecting the corresponding menu option.
- Click Next after reading the message.
- Choose a label that best describes your account type.
Here’s how to look at your TikTok stats
If you uploaded a video to TikTok, you can view its metrics there. Both mobile and desktop users have access to the analytics function.
From your mobile device:
The TikTok profile icon may be accessed via the app’s menu at the bottom right.
Computer screen:
To access your analytics, either sign in to TikTok.com, mouse over your profile symbol, and click View Analytics, or directly visit tik.tk/analytics.
TikTok’s primary analytics hubs
There are analytical specialisations inside each of these umbrella areas.
- Overview of TikTok Data for Analysts
- Pageviews for Videos
- You can see a bar graph of how many people have watched your videos over the past week right here.
- Perspectives on a profile
You may see how many times your profile has been viewed in the last seven days, the last 28 days, the last 60 days, or a custom period range. This might help you figure out what kinds of posts are attracting the most attention.
In addition, the Summary tab displays:
- Each video’s total amount of views, comments, and shares
- Total number of responses to your post
- Amount of videos you’ve uploaded and shared
- Analytical tools for TikTok users’ followings
To make sure your content is resonating with your intended audience and encouraging follower growth, it is always useful to see your specific followers on TikTok and in-depth information about audience demographics.
Here you can see how many accounts follow you and how many of those accounts are actually active users of the service.
Acceleration of expansion
Compare this time period to the one before to see how many new or lost followers you had.
Gender
The percentage of male and female followers can be seen in a simple pie chart.
Leading regions
Here you can see how your fans are divided up geographically.
Participation from Followers
This analytics data reveals the times of day when your followers are most engaged on TikTok. (Your material should ideally be live before daily user activity peaks.)
You can examine the daily patterns of your followers’ engagement and determine which days of the week tend to bring you the most attention.
Statistical analysis of content on TikTok
When you click on the “Content” tab in your statistics, you’ll see detailed information about the actual TikToks you’re sharing, such as the number of times each video has been viewed.
YouTube Uploads
Here you can see an overview of how many people have seen the nine most recent videos you’ve uploaded during the past week.
Video clips that are currently popular
In this area, you can find the 9 videos that have gained the most views in the past week.
Pageviews in a Video by Topic
Here, you may observe whether or not your video was discovered through your profile or the For You feed.
Global Analysis of Video Viewing Trends
If you want to know exactly where your video is doing well, this area will tell you which countries or regions it has reached and where your viewers are located.
The Average Length of a Show
This is the average time spent watching your videos, which is a fair measure of how interesting your content is to viewers. The percentage of viewers that viewed the entire video is also available to you.
Time spent playing all games
This is the total amount of time viewers spent watching your video, which may be used as a comparative indicator of how well other videos are doing.
Analyzing TikTok in Real Time
You can find useful information, such as:
The sum of all viewers who have seen your live videos over the time period you specified.
The sum of the time you spent broadcasting live videos throughout the specified time period.
Those who started following you during a live video you hosted on TikTok during the time frame you specified are considered new followers.
The peak concurrent viewership for the time period you specify is the total number of people that watched the live video feed at that exact moment.