TikTok has become a major marketplace, especially for startups. Billion-plus impressions have been made on posts using the hashtags #smallbusiness, #smallbiz, and #supportsmallbusiness, for instance.
TikTok is more than just a simple video app for lip-syncs and dancing videos, and its user base of over 1 billion people is constantly rising. It has evolved into a social commerce platform where you can connect with millions of potential buyers and increase your sales.
In this post, you’ll learn the fundamentals of using TikTok for business and how to take advantage of the platform’s free marketing tools and services made available to enterprises.
Sign up for a TikTok account just for your company
TikTok’s business account setup is as simple as 1, 2, 3:
- Start by getting the TikTok app from either the Google Play or Apple App Stores.
- Second, sign up by providing your contact information (email, phone number, and social media profiles).
Third, make the leap to a business account.
- 4. Choose “Settings and Privacy” by tapping the three vertical dots in the upper-right corner of the screen. Choose “Manage Account” and then “Switch to Business Account” from the menu that appears. When all else fails, choose a classification that accurately characterises your company.
- 5. Choose “Settings and Privacy” by tapping the three vertical dots in the upper-right corner of the screen. Then, select “Manage Account” and then “Move to Business Account.” When all else fails, choose a classification that accurately characterises your company.
Better your TikTok bio’s performance
When introducing yourself and your business to the world on TikTok, your bio is the first impression people will get of you and your brand. It only requires some fundamentals.
Firstly, choose a profile picture that is suitable for your brand.
If you don’t want to use your logo as your profile picture, at least make sure it relates to your business in some way, such a photograph of your team or a product.
TikTok profiles should be consistent with the rest of your brand’s social media accounts to increase exposure and awareness.
Please provide a succinct summary of your company
You only get 80 characters to describe yourself and your company on TikTok, so you’ll need to be direct and specific.
The small character limit on TikTok allows you more room for creative expression, allowing you to tailor clever one-liners to your brand’s tone. Have fun with it and don’t worry about whether or not it’s polite. Users of TikTok would like it if your company shows some character.
Have a call-to-action
If a CTA is more crucial to your business than a description, you can utilise the bio section to tell TikTok users exactly what they need to do after viewing your profile, such as visit your e-commerce site, apply a coupon code, or sign up for your newsletter.
Due to the limited number of characters, each word must be carefully considered. We recommend getting inventive with emojis, like the Carpet Repair Men did in their TikTok bio.
Fourth, include a web address.
When communicating with customers, it is important to include a URL so they can easily find additional information, make a purchase, or schedule a service. This may be a link to your business’s homepage, a landing page, or even a recent blog post. Use a free landing page service like Start Page if you have a lot of content to distribute. Other options include the app linktree.
Once you’ve set up your TikTok profile, it’s time to start putting your creative juices to use by making some interesting content. TikTok’s algorithm is one of the best ways to get noticed in the sea of unending video material.
Get the word out about your offerings and begin making sales
After you’re comfortable with the fundamentals of utilising TikTok for professional purposes, you may go on to the advanced tools that will allow you to advertise, sell, and otherwise monetize your content.
Advertising Manager for TikTok
TikTok’s Advertising Manager will look familiar if you’ve ever managed ad campaigns on Facebook or Instagram. You’ll be able to make and edit advertisements right here on the site. There are five different ad sizes available to you.
On the “For You” tab, adverts tailored to your audience will play automatically. These videos last anywhere from 5 to 15 seconds, and consumers may easily ignore them by scrolling through. It’s a great place to kick off your TikTok advertising efforts.
Advertisements for TopView run for up to a minute at the top of the “For You” page when a user launches the app.
While there is no other material on the screen, a brand takeover is able to attract the user’s attention. These brand takeover commercials typically last between three and five seconds, but users can only see one each day. For that reason, they usually have a more profound effect.
The usage of branded effects paves the way for companies to develop original video enhancements (e.g., games, stickers, filters, and special effects) for consumers. They’re an excellent tool for generating interest and expanding customer bases.
With branded hashtags, companies can promote a three- to six-day-long hashtag challenge on the Explore page. They do wonders for spreading the word about a business and getting people to use the hashtag in their own videos on TikTok.
Shopping on TikTok
The social commerce movement that TikTok Shopping started is here to stay. If you have a TikTok storefront, you can promote your wares in your videos and on the “Showcase” portion of your profile.